Retail courses will benefit fashion businesses
by teaching Sales Advisors how to:
- Make buying decisions easier and more
successful
- Relate seasonal merchandise
to bodyshape and colouring
- Encourage
multiple purchase through wardrobe planning
- Enhance customer satisfaction and reduce
returns
- Sell ‘must-have’ accessories
to gain add-on sales
- Organise customer events/shows/promotions
and local PR
- Help customers of any age to
follow fashion
- Convert ‘occasional’ customers
to ‘regular’ customers
- Build customer loyalty on the strength of honest advice
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