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Corporate Image Initiatives

Business seminars for men or women (or mixed groups if appropriate) can be tailored to the specific needs of individual companies. These can be for secretarial, managerial or executive staff to ensure that all personnel are promoting an appropriate image for the company concerned. Makeovers or personal one-to-one consultations can also be arranged for companies as incentives or promotions for staff and customers.


Presentations, workshops and seminars will enable employees to understand:

  • How personal presentation impacts on both business and social situations
  • How increased confidence/self-esteem enables more effective communication and productivity
  • How to select garments, colours, hairstyles, accessories etc to complement their physical characteristics
  • How to select the correct fit and determine quality construction in garments
  • How to dress appropriately for any situation
  • How to update appearance to maintain a current look
  • How to plan the perfect, flexible, versatile wardrobe
  • How to budget effectively for all wardrobe needs
  • How to understand and use body language techniques effectively
  • How to project a more positive, credible and successful image



Personal Shopping Advice

Fashion and Beauty Retailers

Special training programmes in the area of Colour Directions and Personal Shopping can be devised for fashion and beauty retailers who wish to add an extra dimension to their customer service programme. Whether a small independent or a large multiple-outlet retailer, the introduction of a personalised approach to customer interaction will boost sales- advisors' confidence and the all-important bottom-line.


Retail courses will benefit fashion businesses by teaching Sales Advisors how to:

  • Make buying decisions easier and more successful
  • Relate seasonal merchandise to bodyshape and colouring
  • Encourage multiple purchase through wardrobe planning
  • Enhance customer satisfaction and reduce returns
  • Sell ‘must-have’ accessories to gain add-on sales
  • Organise customer events/shows/promotions and local PR
  • Help customers of any age to follow fashion
  • Convert ‘occasional’ customers to ‘regular’ customers
  • Build customer loyalty on the strength of honest advice
 

“Carol Spenser is the only person writing about fashion today with expert knowledge, a degree of realism and a sense of humour. Our readers can’t get enough of her.”

Deirdre Vine,
Woman’s Journal.

“Thank you for your workshop at the SHE/L’Oreal ‘Forever Young’ event. Lots of readers said your’s was the most interesting section and were so fascinated, they are sending for your postal analysis!”

Louise Pierce,
SHE Magazine.

“Your down-to-earth attitude coupled with utter professionalism makes you a delight to work with. There are many TV presenters, we’d like to push under a bus... thankfully your not one!”

Nick Crombie,
Mentorn Films

 

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