1.1 General Information
Style Directions Ltd owns and is responsible for the styledirections.com website. When visiting any areas of our Website, it is recommended that users consult any other additional privacy statements available.
1.2 Styledirections.com Privacy Statement
Style Directions Ltd will use any personal information collected from its Website in accordance with all laws and regulations relating to the protection of personal data including the Data Protection Act 1998 (the "Data Protection Act"). Further details on the Data Protection Act can be found on the Information Commissioner's website (www.informationcommissioner.gov.uk).
1.3 What information do we collect and why?
The information collected on the website includes:
1.3.1 Users' Internet Protocol (IP) addresses, which are automatically logged by our web server and are used by us and our partners to analyse activity on our Website at an aggregate level (number of visits and geographic optimisation etc). They are not cross-referenced with any other information such that an individual person could be identified.
Cookies are very small text files saved to your computer used to track user navigation around a website. Session cookies are also used to store information on which content, including advertisements, have been seen by a user. Some areas of our Website also use persistent cookies which are permanently stored on the users' computer. Style Directions Ltd will use such cookies to identify unique users to our Website. They are not cross-referenced with any other information such that an individual person could be identified save in circumstances where a user is purchasing content from our Website, where cookies identify the purchaser when a digital rights management licence ("DRM") is required by their Media Player.
We currently contract with several online partners to help manage and optimize our internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our Website. To do this, we use Web beacons and cookies provided by our Google Analytics on our Website. The type of information we collect includes content viewed, pages, site sections and videos. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see and the number of users responding to campaigns. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can "opt-out" of this website analysis tool by clicking on the following links:
Style Directions Ltd may use a third party to deal with advertisements on our Website. Our advertising partners will serve ads that it believes are most likely to be of interest to you, based on information about your visit to our website (this information is anonymous in that it does not include your name, street address, email address or telephone number). In order to do this, our advertising partner may need to place a cookie on your computer. For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit www.youronlinechoices.co.uk.
Disabling/Enabling Cookies - users have the ability to accept or disable cookies by modifying the settings in their browser. Disabling cookies however may mean that some functionality may be affected. For further directions on how to disable cookies please click here: www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html or http://www.networkadvertising.org/managing/opt_out.asp.
1.3.3 E-mail addresses, contact details and/or other details which users voluntarily provide in order to:
(a) provide goods and services to you;
(b) basic profiling purposes (whether undertaken by Style Directions Ltd or by third parties on Style directions Ltd’s behalf);
(c) let you know about other goods and services in which you may be interested;
(d) inform you about changes and improvements to the website;
(e) register for competitions and other premium content;
(f) participate in discussion forums (see below); and
(g) provide content to Style Directions Ltd or register to become a member of part or all of the Style Directions Ltd website (see below).
There are opportunities on the website to receive e-mail communications alerting you to news and offers. You may choose not to receive these.
Style Directions Ltd will not disclose voluntarily provided details to third parties or use the information in any other way without your prior consent. On all pages where personal data is collected, specific details on the use of this information will be provided.
1.4 Your rights
You have the right to access your information held by Style Directions Ltd and, where necessary, to have it amended. You can also request not to receive marketing information from Style Directions Ltd. For more details, please contact: Style Directions Ltd, Willow House, Fressingfield, Suffolk, Ip21 5PE
1.5 Chatroom, Forums, Profiles and User Generated Content
Users are reminded that chat rooms, forums and areas of our Website that allow you to submit content or set up a profile on our Website are for public viewing and discussion. Any personal information supplied by users here is widely accessible. Style Directions Ltd is not responsible for the content posted by users of these services.
1.6 Links to other websites
Our website contain links to other sites that are completely unrelated to Style Directions. This privacy statement does not apply to these sites nor are we responsible for the content and practices of these websites.
1.7 Changes to our privacy statement
This privacy statement may change at any time, so you may wish to check it each time you visit our Website.