The Style Directions Team

Carol Spenser


MD / Creative Director

After previous careers in Drama teaching, PR and Image Consulting, Carol Spenser founded her own company in 1991 to provide Self-Presentation training, workshops, seminars and personal consultations. Since then, she has helped tens of thousands of women and men, including celebrities, TV personalities, leading corporate figures and politicians, discover their best presentation-style and improve their confidence through her unique brand of advice, products and services.

Carol is an informative and entertaining speaker/presenter and is in high demand for her work in the the media world. She has presented for BBC, ITV, Sky TV, Channel 4 and Channel 5. She has written six best-selling books and has been nominated Columnist of the Year for her magazine jpurnalism. Carol has also trained hundreds of Image Consultants in the UK and abroad: introduced Personal Shopping to the UK High Street; pioneered computer-based style analysis for the general public and continues today to persue new and exciting ways to enhance the careers of others.

Alison Munford


Operations Manager

After an early career in graduate recruitment and accountancy, Alison joined Style Directions in 2000 as PA to Carol and David Spenser.

Alison is responsible for the day to day running of Style Directions including liaising with fashion retailers, PR and media organisations and private clients of Carol Spenser. Over the past two years, Alison has also been closely involved in the development of the new Style Directions website, including the calculations necessary for the thousands of algorithms generated by the shape and colour tests! Alison is your direct contact at Style Directions HQ.

Lucy Garrett


Head of Client Liaison

Lucy Garrett has a wealth of experience in the fashion industry having spent the first 14 years of her career working in buying/merchandising with the Arcadia Group. She was then instrumental in the launch of, one of the first e-tailer websites based in London and New York. Following that, Lucy headed-up sales for a leading wholesale fashion company supplying latest fashions to major UK retailers.

In 2001 she trained in Style Consultancy with Carol Spenser and since then has run her own successful company, Lucy Garrett Styling. She has provided Style Consultations for Virgin Atlantic Upper Class passengers and devised the Personal Shopping Programme for T3, Heathrow. With her background in Menswear Buying, Lucy now works closely with leading bespoke tailor, Timothy Everest, providing one-on-one consultations for her clients who included prominent businessmen, politicians and celebrities. Most recently, Lucy was appointed Assistant Stylist by Carol Spenser for the Channel 4 Wedding House Programme.

Ariane Poole


Make-Up artist

As an international make-up artist in the fashion and beauty industry for over 25 years, Ariane's philosophy on make-up is that you should notice the woman not the make-up; everyone should compliment YOU on how great YOU look! Ariane has had the opportunity of working with celebrities, top models, photographers and even royalty. But her greatest satisfaction is performing makeovers on real women and showing them how they too can look their best with the right products and some useful tricks of the trade. Ariane completed a degree in Cosmetology in Canada and worked for a brief time in Vancouver before being headhunted by Biba UK in the late 70's to be their official make-up artist.

Having worked as Boot's No7 International spokesperson for 4 very successful years, Ariane launched her own cosmetic range in December 2002.