LILIAM LONGDEN - LILIAM.COM
Liliam, based in Ballito, South Africa, has over 20 years experience in the fashion business. In 1990 she launched a bespoke clothing design and manufacture service for private clients which included bridalwear, promwear, eveningwear and office and casual capsule wardrobes. In 1993 she extended her business into children's wear opening 3 shops, employing 10 staff and personally handling all design, patternmaking, marketing fashion-shows etc. Liliam eventually supplied goods to South Africa, Zambia, Namibia, Botswana and England.
In 2002, after selling her business, Liliam trained as an Image Consultant in South Africa and in 2004 travelled to England to retrain and update her colour and style skills with Style Directions.